“Suggestive selling” is not some secretive retail tactic designed to confuse the customer or lead them into buying something they do not want, but rather it is a means in which retailers “suggest” additional products to the shopper by offering other products that will compliment their already selected product choice!
Recently, I presented fashion accessory products to a large shopping group of individuals at an annual holiday mart in Florida. Products ranged in price and style, with each product having an equal amount of “matching coordinates” but sold separately.
When a shopper was willing to make a purchase on one item, a suggestion was also made that they add an additional item to complete their purchase, ultimately making everyone happy. The customer is getting a great purchase and the retailer is making money.
